How to Give Your Freelance Business the Right Name

How to Give Your Freelance Business the Right Name Soyou want to be a freelancer.You need to launch yourself as a brand and build astrong online presence. But what do you do first? Well, youre going to need a name but what name do you pick?Naming your geschftsleben is one of the most critical steps in building your brand. Your name will be your first introduction to many potential clients, and it has the potential to either draw them in or repel them.When it comes to finding the right name for your business, follow ansicht tips.Get to Know Your BrandBefore naming your business, its paramount that you understand exactly what it is that you do. What are youselling, and who are youselling it to? This is whats known as a value proposition. Its essentially the promise of the valuethat your brand will deliver.A good value proposition should include- What you do.- How you do it.- What makes you differen t from competitors.- Anunderstanding of customer needs and wants.- How your business addresses these needs and wants.But a value proposition is not a slogan, like Apples Think Different orLOrqua Because Youre Worth It. Rather, a value proposition dives much deeper. A couple examples include-Kissmetrics Kissmetrics gives you the insights you need to optimize your marketing.-SoundCloudHear the worlds sounds. Explore trending music and audio.Both of these examplesdeliver complete clarity about their offerings. They communicate specific results to their audienceand are immediately understood.So, your first step in naming your business is to write a value proposition that it as effective as the examples given above.Which Words Describe Your Brand?Once you understand what it is that youre selling, you can now look at the words associated with your services.Start by making a list of all the loose wordsthat come to mind when youre reading/writing your value proposition. Use a thesaurus and expand on these words. Can any of them be grouped into a theme?Use keyword tools such as Google Keyword Planner, Keyword Spy, or Wordtracker. Think about how your customers will search for your services. If youre offering freelance graphic plan services, customers wouldnt search for art and design digital services, would they?Customers will usually search for the most simplified version of your keywords, so make sure you target theseterms to help your listing climb the ranks on Google and other search engines.When using Googles Keyword Planner, if you search for a simple term like graphic design,a list of keyword suggestions comes upYou can see how broad these terms are.The volume of traffic each of these search-terms get is phenomenal, leaving your business with an immense amount of competition. The best step to take is to research each service you offer using a keyword tool, and choose the keywords that will help you rise above the competition.Combine Your Keywords Into PhrasesOnc e you have a selection of words and you have grouped them into themes, you can start combining these into key phrases.This is less critical to the actual act of naming your brand, but its a fantastic way tounderstand how someone may describe your freelance business. Imagine youre introducing your services to a prospective client. How would you describe what you do? How would you expect your audiences to describe your business?If you run a design service, people could associate you with anything from packaging, to interiors, to illustrations, to print, to websites, and so on.Start to group exactly what your business will offer, and then group the keywords that are associated with each service. For example, if you plan to offer packaging design as a service, you see that in order to target your audience effectively, you need to include the relevant terms to describe your serviceOnce you understand how people will talk about your business, you can then pinpoint the exact words to use w hen naming your business.Choose Your Domain NameUnfortunately, with hundreds of new sites cropping up each day, its becoming harder to find an original domain. But that doesnt mean youll end up having to choose a clunky domain like www.bensmithfreelancegraphicslondon.com or what have you.Some good tips for choosing a great domain nameKeep it as simple and specific to your business as possible.Use the most relevant keywords youve selected in your research.Try to avoid using numbers or hyphens.Be memorableIf youre targeting a local area, try to include this in your domain as well. For example, Creative Works London has chosen to use the term London in its domain name tohighlight that the company focuses specifically on the London area http//www.creativeworkslondon.org.ukBe sure to only register your website as a .com and avoid things like.net or .org. If you go with a .com, youllcome up better in search engines, giving your freelance brand the best option of survival.-And there you ha ve it the steps to selecting the right freelance business name. While we focused specifically on freelance businesses in this post, you can use a very similar process when naming any kind of business. Online presence matters for every organization these days, no matter its line of work